HomeAway, Inc., an Expedia brand based in Austin, Texas, is the world's leading online marketplace for the vacation rental industry, with sites representing over 1.2 million paid listings of vacation rental homes in 190 countries. Through HomeAway, owners and property managers offer an extensive selection of vacation homes that provide travelers with memorable experiences and benefits, including more room to relax and added privacy, for less than the cost of traditional hotel accommodations. The company also makes it easy for vacation rental owners and property managers to advertise their properties and manage bookings online. The HomeAway portfolio includes the leading vacation rental websites HomeAway.com, VRBO.com and VacationRentals.com in the United States; HomeAway.co.uk and OwnersDirect.co.uk in the United Kingdom; HomeAway.de in Germany; Abritel.fr and Homelidays.com in France; HomeAway.es and Toprural.es in Spain; AlugueTemporada.com.br in Brazil; HomeAway.com.au and Stayz.com.au in Australia; and Bookabach.co.nz in New Zealand. Asia Pacific short-term rental site, travelmob.com, is also owned by HomeAway.HomeAway also operates BedandBreakfast.com, the most comprehensive global site for finding bed-and-breakfast properties, providing travelers with another source for unique lodging alternatives to chain hotels.

Global Product Marketing Manager at HomeAway
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Global Product Marketing Manager

Job Description. 

Opportunity - The Global Product Marketing Manager is responsible for meeting and exceeding business objectives for product and policy launches at HomeAway. Critical to the success of the role includes developing a deep understanding of HomeAway’s customers and market and creating Go-to-market strategies, internal and external readiness for launches, and strong and enduring product positioning and messages. You’ll be responsible for identifying customer and business needs and championing solutions through from concept to launch. 

Due to the entrepreneurial and dynamic nature of our business, we are looking for team members who can operate successfully at a strategic level but who are equally comfortable at a detailed execution level. Our ideal candidate is strategic, adaptable, data-driven, and strongly motivated to contribute in any way possible to the success of the team, our customers and our global initiatives.

GTM (Go-to-market)

-Define go-to-market strategies by product launch, globally and locally

-Ensure go-to-market strategy fits in overall customer journey planning and orchestrating stories across quarters and years

-Own and update go-to-market playbook for launches as product releases and marketing channels evolve


-Develop and create product positioning and one voice/ master content documentation for every launch that supports the entire company through product and policy launches

-Partner with marketing and update/leverage product marketing briefs when planning for external communications as part of a launch

-Review and provide feedback on training and marketing materials provided to support launch

-Provide feedback and input into product development process to ensure product aligns with positioning and messages 


-Serve as the hub to all GTM activities, locally and globally; partner with program on go-to-market and readiness activities across the entire organization

-Support other team as they prepare functional specific content for launches

-Broadcast GTM activities widely across company on a weekly basis and via quarterly plans

Post launch adoption

-Partners with product, marketing, CS, Sales, and product marketing advocacy team to drive adoption of key products and features


-5+ years internet, ecommerce experience, preferably in an international or global capacity 

-3+ years of product marketing experience, preferably B2B and B2C 

-Experience partnering with Sales and Customer Support teams to become a customer expert and advocate

-Ability and track record of working in close partnership and developing strong relationships with product management and marketing teams

-Understanding of and track record of merchandizing product features leading to quick adoption and lasting usage

-A proven, successful track record of increasing product market share through well-executed marketing

-Track record of successfully working in a global, matrix organization

-Good understanding of and track record for successful delivery of go-to-market activities

-Strong analytical and communication skills 

-MBA preferred

Definition of success:

-Strong relationships built throughout the organization

-Effective go to market strategy in place and applied in all major launches and on key existing products

-Smooth and coordinated product launch process across all regions with adaptations for local requirements, maximizing feature adoption and minimizing customer contact rates

-Excellent working relationship with product management, marketing, sales, and customer experience teams

-Measurable improvements in customer satisfaction


-Great medical & dental plans

-Highly competitive salary

-Target annual bonus

-Employee Stock Purchase Plan

-4 weeks paid vacation

-Free vacation rental on a yearly basis (taxable benefit)

-Ability to work up to two weeks in any of our offices around the world on a yearly basis

-Free drinks & snacks

-Weekly company update talks with our leadership team

-Free listing on HomeAway.com

-Stand-up desk

-Discounted pass for Metro (Rail & Bus)

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Why work with us
Founded by Brian Sharples and Carl Shepherd in February 2005, the idea behind HomeAway was to revolutionize the historically-fragmented vacation rental industry and establish the company as the clear market leader. The entrepreneurial spirit of the pioneers who created the very first vacation rental sites, many of which are now part of the HomeAway portfolio, fueled the early growth of the business and set the tone for the company culture that exists today. At HomeAway we work as a team, we work hard and we're competitive, but we always make time to celebrate our successes. From peer-nominated awards for those who have exceeded expectations with a free vacation, to company parties that celebrate holidays and achievements, we strive to maintain a culture where everyone's content and proud to call HomeAway their "home away from home!"
The HomeAway World Headquarters is located in downtown Austin, Texas. Employees love the proximity to restaurants, bars and retail — especially to the unofficial company cafeteria, the Whole Foods Market flagship store. The office space is also situated off of Lady Bird Lake, which has a fantastic hike and bike trail. HomeAway's four-story, 86,000-square-foot, mixed-use building was awarded Gold-level LEED certification in April 2010 for its use of eco-friendly materials. The design is vacation-themed and features a giant replica of the birdhouse from the HomeAway logo.
Perks & Benefits
Target Annual Bonus
Employee Stock Purchase Plan
4 Weeks' Vacation
Free drinks and snacks
Game room
Workout room/area, onsite showers and lockers, and bike lockers
Great medical, dental and vision plans

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