HomeAway, Inc., an Expedia brand based in Austin, Texas, is the world's leading online marketplace for the vacation rental industry, with sites representing over 1.2 million paid listings of vacation rental homes in 190 countries. Through HomeAway, owners and property managers offer an extensive selection of vacation homes that provide travelers with memorable experiences and benefits, including more room to relax and added privacy, for less than the cost of traditional hotel accommodations. The company also makes it easy for vacation rental owners and property managers to advertise their properties and manage bookings online. The HomeAway portfolio includes the leading vacation rental websites HomeAway.com, VRBO.com and VacationRentals.com in the United States; HomeAway.co.uk and OwnersDirect.co.uk in the United Kingdom; HomeAway.de in Germany; Abritel.fr and Homelidays.com in France; HomeAway.es and Toprural.es in Spain; AlugueTemporada.com.br in Brazil; HomeAway.com.au and Stayz.com.au in Australia; and Bookabach.co.nz in New Zealand. Asia Pacific short-term rental site, travelmob.com, is also owned by HomeAway.HomeAway also operates BedandBreakfast.com, the most comprehensive global site for finding bed-and-breakfast properties, providing travelers with another source for unique lodging alternatives to chain hotels.

SEM Trading Manager, Americas at HomeAway
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SEM Trading Manager, Americas

About Us:

Have you ever had the opportunity to impact the lives of millions of people in a meaningful way and help them enjoy time away with their friends and families building memories? 

That is what we do here at HomeAway, an Expedia Inc. company. We are the leading vacation rental website in the world with more than 2 million properties listed. We have millions of visitors to our site per year and serve more than one million page views per month. Our mission is to make every vacation rental in the world available to every traveler in the world through our online marketplace and we’re committed to helping families and friends find the perfect vacation rental to create unforgettable travel experiences together.

The Opportunity:

An exciting opportunity has arisen at HomeAway for a SEM Manager with a focus on Trading & Customer Segmentation development for destination specific campaigns. This is a regional leadership role, reporting to the Global Head of Trading & Customer Segmentation. The SEM Trading Manager will be required to work with a high degree of autonomy. This highly visible role requires regular coordination with Growth Marketing leadership as well as cross functional leaders and executive leadership throughout the company. This is a hands on management role which will include career development and management of a team of local marketing analysts in addition to day to day management of the programs.

Based in our Austin office, you will help with building the team and working directly with business leaders while leading the destination focused SEM program across the Americas. Collaboration with different departments will allow you to enjoy a full view on all aspects of the business. In addition to an attractive salary with annual targeted bonus, we offer the opportunity to expand your skills in a truly disruptive space.

Responsibilities will include, but are not limited to the following:

- Assume complete accountability for Americas SEM performance

- Communicate with executive leadership about trends, new programs and changes in the marketplace

- Effectively manage budgets across brands/regions to maximize return-on-investment

- Manage Growth Marketing analysts in coordination with other channel leaders and contribute to their development and career progress 

- Develop, manage and optimize destination focused SEM campaigns across multiple regions 

- Implement an effective and scalable Customer Segmentation strategy, leveraging CRM and remarketing capabilities

- Partner with Analytics and Finance teams on forecasting, target setting and accurate measurement of SEM campaigns

- Drive Owner Acquisition SEM initiatives with a view to reaching and exceeding our supply acquisition targets both at regional and destination levels

To be successful you will bring the following qualifications:

- A minimum of 5 years experience in performance/growth marketing with at least 3 actively managing multi-million dollar SEM programs through AdWords/Bing ad platforms or third party tools. Familiarity with the Google/DoubleClick stack preferred.

- Proven track record of delivering measurable and sustainable performance improvements within an e-commerce environment

- A high degree of analytical aptitude: ability to analyze large sets of data and objectively derive actionable insights from disparate data sources

- Deep knowledge of SEM best practices and a keen eye for innovation and testing new products and functionality

- Strong communication skills with the ability to articulate performance metrics, challenges and opportunities to executive stakeholders

- A collaborative approach and ability to interact with cross-functional teams including engineering, marketing and product

- Proven success at developing a team of marketing professionals

- BA or BSc degree level qualifications, ideally with a Marketing or Business Management major


-Competitive health and insurance benefits
-Highly competitive salary
-Target annual bonus
-Employee Stock Purchase Plan
-Paid vacation and sick time
-Vacation rental on a yearly basis (taxable benefit)
-Free beverages & snacks
-Frequent company update talks with our leadership team
-Free listing on HomeAway.com
-Stand-up desk

-Casual dress
-Discounted pass for Metro (Rail & Bus)

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Why work with us
Founded by Brian Sharples and Carl Shepherd in February 2005, the idea behind HomeAway was to revolutionize the historically-fragmented vacation rental industry and establish the company as the clear market leader. The entrepreneurial spirit of the pioneers who created the very first vacation rental sites, many of which are now part of the HomeAway portfolio, fueled the early growth of the business and set the tone for the company culture that exists today. At HomeAway we work as a team, we work hard and we're competitive, but we always make time to celebrate our successes. From peer-nominated awards for those who have exceeded expectations with a free vacation, to company parties that celebrate holidays and achievements, we strive to maintain a culture where everyone's content and proud to call HomeAway their "home away from home!"
The HomeAway World Headquarters is located in downtown Austin, Texas. Employees love the proximity to restaurants, bars and retail — especially to the unofficial company cafeteria, the Whole Foods Market flagship store. The office space is also situated off of Lady Bird Lake, which has a fantastic hike and bike trail. HomeAway's four-story, 86,000-square-foot, mixed-use building was awarded Gold-level LEED certification in April 2010 for its use of eco-friendly materials. The design is vacation-themed and features a giant replica of the birdhouse from the HomeAway logo.
Perks & Benefits
Target Annual Bonus
Employee Stock Purchase Plan
4 Weeks' Vacation
Free drinks and snacks
Game room
Workout room/area, onsite showers and lockers, and bike lockers
Great medical, dental and vision plans

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