HomeAway, Inc., an Expedia brand based in Austin, Texas, is the world's leading online marketplace for the vacation rental industry, with sites representing over 1.2 million paid listings of vacation rental homes in 190 countries. Through HomeAway, owners and property managers offer an extensive selection of vacation homes that provide travelers with memorable experiences and benefits, including more room to relax and added privacy, for less than the cost of traditional hotel accommodations. The company also makes it easy for vacation rental owners and property managers to advertise their properties and manage bookings online. The HomeAway portfolio includes the leading vacation rental websites HomeAway.com, VRBO.com and VacationRentals.com in the United States; HomeAway.co.uk and OwnersDirect.co.uk in the United Kingdom; HomeAway.de in Germany; Abritel.fr and Homelidays.com in France; HomeAway.es and Toprural.es in Spain; AlugueTemporada.com.br in Brazil; HomeAway.com.au and Stayz.com.au in Australia; and Bookabach.co.nz in New Zealand. Asia Pacific short-term rental site, travelmob.com, is also owned by HomeAway.HomeAway also operates BedandBreakfast.com, the most comprehensive global site for finding bed-and-breakfast properties, providing travelers with another source for unique lodging alternatives to chain hotels.

Senior Manager, Global Product Marketing (Launch Team) at HomeAway
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Arial}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Arial; min-height: 16.0px}p.p3 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Arial; color: #323333; min-height: 16.0px}p.p4 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Arial; color: #323333}

Senior Manager, Global Product Marketing – Launch Team

Job Description. 

Opportunity - The Senior Manager, Global Product Marketing - Launch Team is responsible for leading go-to-market strategy and execution for global launches on the partner (supply) side of the business. This integral role will be at the center of launches for HomeAway brands globally. This manager will lead a team dedicated and responsible for launches as part of the broader global product marketing and marketing organizations. 

This critical role includes identifying customer and business needs, creating agile processes, developing strong and enduring customer messaging, working cross-functionally to meet business launch goals, and quickly adapting between different products and projects. 

Our ideal candidate is comfortable operating at both strategic and operational levels and have a history of product marketing, setting up processes, launching successful products, being adaptable, customer-driven, data-driven, motivated to contribute in any way to the success of the team. 

GTM (Go-to-market)

- Define go-to-market strategies by product launch, globally and locally

- Ensure go-to-market strategy fits in overall customer journey planning and orchestrating stories across quarters and years

-Own and update go-to-market playbook for launches as product releases and marketing channels evolve

- Create go-to-market processes and templates to increase launch velocity and excellence at HomeAway. 

- Drive business KPIs through A/B testing and creative problem solving

- Activate and test new channels to deliver effective messages to customers 


-Develop and create product positioning and messaging

- Create and review marketing collateral, internal training documents, and external help portal content


-Own and Expand communication channels with the rest of the company and act as the hub to all GTM activities, locally and globally; partner with program on go-to-market and readiness activities across the entire organization

-Support other team as they prepare functional specific content for launches

Post launch adoption

-Partners with product, marketing, CS, Sales, and product marketing advocacy team to drive adoption of key products and features


-7+ years internet, ecommerce experience, preferably in an international or global capacity 

-3+ years of product marketing experience, preferably B2B and B2C 

-Experience partnering with Sales and Customer Support teams to become a customer expert and advocate

-Ability and track record of working in close partnership and developing strong relationships with product management and marketing teams

-Understanding of and track record of merchandizing product features leading to quick adoption and lasting usage

-Track record of successfully working in a global, matrix organization

-Good understanding of and track record for successful delivery of go-to-market activities

-Strong analytical and communication skills 

-MBA preferred 

Definition of success:

-Strong relationships built throughout the organization

- Increase agility and capacity for launch support through the GTM team

- Create and execute effective go to market strategy 

-Smooth and coordinated product launch process across all cross-functional teams and all regions while minimizing customer contact rates

-Excellent working relationship with product management, marketing, sales, and customer experience teams

-Measurable improvements in business KPIs and customer satisfaction


-Great medical & dental plans

-Highly competitive salary

-Target annual bonus

-Employee Stock Purchase Plan

-4 weeks paid vacation

-Free vacation rental on a yearly basis (taxable benefit)

-Ability to work up to two weeks in any of our offices around the world on a yearly basis

-Free drinks & snacks

-Weekly company update talks with our leadership team

-Free listing on HomeAway.com

-Stand-up desk

-Discounted pass for Metro (Rail & Bus)

Find more startup and tech jobs in Austin
Apply Now
Why work with us
Founded by Brian Sharples and Carl Shepherd in February 2005, the idea behind HomeAway was to revolutionize the historically-fragmented vacation rental industry and establish the company as the clear market leader. The entrepreneurial spirit of the pioneers who created the very first vacation rental sites, many of which are now part of the HomeAway portfolio, fueled the early growth of the business and set the tone for the company culture that exists today. At HomeAway we work as a team, we work hard and we're competitive, but we always make time to celebrate our successes. From peer-nominated awards for those who have exceeded expectations with a free vacation, to company parties that celebrate holidays and achievements, we strive to maintain a culture where everyone's content and proud to call HomeAway their "home away from home!"
The HomeAway World Headquarters is located in downtown Austin, Texas. Employees love the proximity to restaurants, bars and retail — especially to the unofficial company cafeteria, the Whole Foods Market flagship store. The office space is also situated off of Lady Bird Lake, which has a fantastic hike and bike trail. HomeAway's four-story, 86,000-square-foot, mixed-use building was awarded Gold-level LEED certification in April 2010 for its use of eco-friendly materials. The design is vacation-themed and features a giant replica of the birdhouse from the HomeAway logo.
Perks & Benefits
Target Annual Bonus
Employee Stock Purchase Plan
4 Weeks' Vacation
Free drinks and snacks
Game room
Workout room/area, onsite showers and lockers, and bike lockers
Great medical, dental and vision plans

Oh no!

You're fresh out of job post slots.

Upgrade your planmanage current jobs

Create an account

Let startups find you

Create a profile and upload your resume today.

Saved Jobs
Job Saved
Find your saved jobs by scrolling over this star

Oh no!

You're fresh out of job post slots.