HomeAway, Inc., an Expedia brand based in Austin, Texas, is the world's leading online marketplace for the vacation rental industry, with sites representing over 1.2 million paid listings of vacation rental homes in 190 countries. Through HomeAway, owners and property managers offer an extensive selection of vacation homes that provide travelers with memorable experiences and benefits, including more room to relax and added privacy, for less than the cost of traditional hotel accommodations. The company also makes it easy for vacation rental owners and property managers to advertise their properties and manage bookings online. The HomeAway portfolio includes the leading vacation rental websites HomeAway.com, VRBO.com and VacationRentals.com in the United States; HomeAway.co.uk and OwnersDirect.co.uk in the United Kingdom; HomeAway.de in Germany; Abritel.fr and Homelidays.com in France; HomeAway.es and Toprural.es in Spain; AlugueTemporada.com.br in Brazil; HomeAway.com.au and Stayz.com.au in Australia; and Bookabach.co.nz in New Zealand. Asia Pacific short-term rental site, travelmob.com, is also owned by HomeAway.HomeAway also operates BedandBreakfast.com, the most comprehensive global site for finding bed-and-breakfast properties, providing travelers with another source for unique lodging alternatives to chain hotels.

Sr. Marketing Automation Specialist at HomeAway
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Sr. Marketing Automation Specialist, Global CRM & Marketing Automation


HomeAway is seeking a talented marketing professional to manage the coordination and execution of email campaigns from idea generation through delivery. An ideal candidate will have experience with: marketing technologies and automation, project management, email marketing strategy, and working with cross-functional teams. This position will work directly with global and local marketing, technology and product teams spanning HomeAway’s entire brand portfolio, including 20+ brands across 10 geographies around the world.

Primary Responsibilities:

-Plan, develop, and execute both ad-hoc communications and complex Partner lifecycle campaigns.

-Work daily in world-class Marketing Automation tool to build and maintain global email campaigns for all HomeAway brands.

-Optimize and maintain industry best practices for HomeAway's marketing automation ecosystem by actively exploring and implementing new features, functionality releases, advanced workflows, personalization, and innovative segmentation.

-Work with Product and Technology Teams to scope data requirements, dependencies and workflows for email campaigns. 

-Partner with performance channels to execute integrated x-channel campaigns. 

-Implement A/B testing strategies and future testing roadmap.

-Measure and analyze campaign effectiveness including email and conversion metrics.

Qualifications and Skills:

-Minimum 5-7 years of marketing experience. 

-Advanced experience using MA platform required. Eloqua experience a plus.

-Excellent analytical skills and ability to interpret data and provide actionable insights.

-Strong understanding and knowledge of email best practices, innovation, and technologies.

-Intellectual and analytical curiosity – initiative to dig into the “why” of various results. 

-Must be comfortable with uncertainty. Projects and assignments will change rapidly, must be flexible enough to accommodate changing priorities and timelines.

-Able to work with different business units and teams, often across multiple countries, to gather input and communicate findings and practices company-wide.

-Able to work independently and proactively.

-HTML experience highly preferred. 

-Capable of successfully collaborating across teams and geographies.

-Bachelor’s degree required


-Great medical & dental plans

-Competitive salary

-Target Annual Bonus

-Employee Stock Purchase Plan

-4 weeks paid vacation

-Free vacation rental on a yearly basis (taxable benefit)

-Free drinks & snacks

-Company update talks with our leadership team

-Free listing on HomeAway.com

-Electronic adjustable stand-up desk

-Discounted pass for Metro (Rail & Bus)

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Why work with us
Founded by Brian Sharples and Carl Shepherd in February 2005, the idea behind HomeAway was to revolutionize the historically-fragmented vacation rental industry and establish the company as the clear market leader. The entrepreneurial spirit of the pioneers who created the very first vacation rental sites, many of which are now part of the HomeAway portfolio, fueled the early growth of the business and set the tone for the company culture that exists today. At HomeAway we work as a team, we work hard and we're competitive, but we always make time to celebrate our successes. From peer-nominated awards for those who have exceeded expectations with a free vacation, to company parties that celebrate holidays and achievements, we strive to maintain a culture where everyone's content and proud to call HomeAway their "home away from home!"
The HomeAway World Headquarters is located in downtown Austin, Texas. Employees love the proximity to restaurants, bars and retail — especially to the unofficial company cafeteria, the Whole Foods Market flagship store. The office space is also situated off of Lady Bird Lake, which has a fantastic hike and bike trail. HomeAway's four-story, 86,000-square-foot, mixed-use building was awarded Gold-level LEED certification in April 2010 for its use of eco-friendly materials. The design is vacation-themed and features a giant replica of the birdhouse from the HomeAway logo.
Perks & Benefits
Target Annual Bonus
Employee Stock Purchase Plan
4 Weeks' Vacation
Free drinks and snacks
Game room
Workout room/area, onsite showers and lockers, and bike lockers
Great medical, dental and vision plans

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