Hillary  Read

Hillary Read

3Q Digital

Introduction

Digital marketer, sports nut, runner, writer.

I'm up for

Discussing growth ideas

Interests

Marketing
Social media/PR
Writing/Blogging

Expertise

Marketing & PR 7+ years
Copywriting Advanced
Mobile Marketing Intermediate
Paid Search Marketing Intermediate
Public & Media Relations Intermediate
Social Media Marketing & Strategy Intermediate

Companies

current

Other web profiles

Connections

No connections yet.

my activity

“ By Michael Thomas, Mobile Account ManagerIt should be of no surprise to anyone that the digital marketing industry is facing a huge fraud issue. Business Insider estimated that in 2017 alone, ad dollars wasted on bot traffic and fraudulent inventory... ”
“ By Angela Trumbaturi, Digital Marketing Account ManagerWithout proper Facebook conversion tracking, you’re not taking full advantage of all the tools that are currently available to help set your advertising up for success. To ensure you’... ”
“ By Kelly Whelan, Marketing Product ManagerMedia agencies across the globe are looking to data management platforms (DMPs) to help meet client demand for data-driven performance improvements. With DMP adoption rate amongst agencies at 79% worldwide, h... ”
“ By Luis Valles, Display Account ManagerAd fraud is a costly issue for online advertisers today. Some estimates predict businesses could spend up to $16.4 billion in 2017 on fraudulent traffic. This is a serious problem, and one that everyone should t... ”
“ By Blair Matsuura, Sr. Director of Client ServicesGoogle Marketing Next is the annual conference where Google announces their new ad products and shares their vision for the future of digital advertising. This year, Google did not disappoint. The thr... ”
“ By Marcy Strauss Axelrod, VP of StrategyAs we explored in our last post, customer journey mapping is the foundation of understanding a user’s experience with a brand. It’s comprehensive, it’s exhaustive, and it’s absolute... ”
“ By Marcy Strauss Axelrod, VP of StrategyCustomer journeys are – fundamentally – our experience with brands. They are functional, physical, and emotional. They reveal how we engage with and live through our interactions with vendors (dare... ”
“ By Hillary Read, VP of MarketingOn Friday at the Google PartnerPlex in Mountain View, 3Q and Google experts teamed up for a day of "Art, Science, & Innovation" to explore the frontiers of digital marketing and what's truly pushing g... ”
“ By Zenia Johnson, Social Account ManagerVia John TownerOne of the most exciting additions to the Facebook UI in 2016 was the ability to conduct clean A/B/C tests using Split Testing. Prior to this update, designing tests was somewhat compli... ”
“ By Christina Oswald, Decision Sciences ManagerPeople talk. And talk, and talk, and talk. They just don’t stop talking.To refine and enhance advertising, branding, product development, etc., marketers tap into this incessant flow of convers... ”

recent blog posts

Hillary  Read
By Michael Thomas, Mobile Account ManagerIt should be of no surprise to anyone that the digital marketing industry is facing a huge fraud issue. Business Insider estimated that in 2017 alone, ad dollars wasted on bot traffic and fraudulent inventory could reach 16.4 billion, which is more than...
06/23/2017
VIEWS: 7
Hillary  Read
By Angela Trumbaturi, Digital Marketing Account ManagerWithout proper Facebook conversion tracking, you’re not taking full advantage of all the tools that are currently available to help set your advertising up for success. To ensure you’re aware of the latest offerings, we’ve...
06/16/2017
VIEWS: 55
Hillary  Read
By Kelly Whelan, Marketing Product ManagerMedia agencies across the globe are looking to data management platforms (DMPs) to help meet client demand for data-driven performance improvements. With DMP adoption rate amongst agencies at 79% worldwide, how are top performers using this technology...
06/07/2017
VIEWS: 52
Hillary  Read
By Luis Valles, Display Account ManagerAd fraud is a costly issue for online advertisers today. Some estimates predict businesses could spend up to $16.4 billion in 2017 on fraudulent traffic. This is a serious problem, and one that everyone should take note of.  What can you do to avoid...
06/02/2017
VIEWS: 89
Hillary  Read
By Blair Matsuura, Sr. Director of Client Services
05/26/2017
VIEWS: 111

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